It all began when the founder, Jaspreet Singh Bahri, visited a small village in Kashmir called Budgam. There the two significant sources of income are hand embroidery on shawls & Indian ethnic dresses and processing of raw pashmina wool to make handwoven wraps. Amazed with the talent, art of these indigenous artisans, he thought about how to show their creativity to the world and provide them with a livelihood.
He started the firm Angad Creations in 1992 with the passionate belief that every artisan has an artistic vision no less than any world-renowned artist. The Indian craftsmen, because of lack of education and wealth, can’t portray their art to the world. We believe their art can create incredible innovative fashion, which will be cherished and embraced by everyone, whether they be pure lovers of art or fashionistas.
We work with poor artisans living in the villages of Jammu & Kashmir, giving them a channel to show their art to the world at the same time make a living for their large families. Some of them being so poor that the whole family lives in a small single room with minimum accessibilities.
We want to show the world that these craftsmen are not less than any world-renowned artist and can do wonders if given a chance. Our team is working with these craftsmen to create unique ethnic dresses and continuing the weaving of traditional heritage shawls with Kashmiri hand embroideries (a dying art).
Apart from providing raw pashmina wool sourced from Ladakh to the weavers for weaving shawls, our designers also sit with the artisans to create stunning patterns on trace papers. We provide them with high-quality textiles dyed in-house, sourced from various manufacturers across India. The craftsmen use the trace papers to draw the same pattern on the textiles and the woven shawls, which are then embroidered by these craftsmen. The finishing of embroidered fabrics and shawls are required to remove the stains using finishing solvents. The stainless fabrics need ironing using a roller steam iron to make the embroidery sit well on the fabric & shawls. The finished fabrics are then further used to make elegant apparels which are bought by the consumers supporting the art of these poor craftsmen, providing them with a livelihood and owing marvellous, unique fashion pieces.